African Investments Dashboard – “MORE INFORMATION REQUIRED” tips

Thank you for adding an opportunity to the AFSIC African Investments Dashboard.

We receive a large amount of submissions daily, and really appreciate the time and effort that business owners and entrepreneurs make when adding an investment proposition to our Dashboard. We are strong supporters of bringing investment into Africa and would like to assist companies and individuals seeking investment to the best of our abilities.

Internally when we receive a submission we review it to determine whether it is ready to be submitted to investors. Unfortunately we believe that submitting your project to investors in its current state would not be in your best interests.

While we may see considerable merit to your investment opportunity we think that your submission would benefit from editing. This may involve adding more details, or it may require you to re-word your submission to make sure that it is more tailored to what an investor would expect.

We strongly recommend that you read the next section on How to Create a Business Teaser.

How to Create a Business Teaser

We understand that many entrepreneurs have limited experience in attracting investment into their companies. Before resubmitting your proposal we strongly recommend that you Google “how to create a business teaser” and view as many of the results pages as possible as this will help you complete the investment submission.

Editing your Opportunity

Your opportunity can be edited on the AFSIC African Investments Dashboard by logging on and clicking on the opportunity record’s Edit/View Opportunity icon. Edit the fields as required then click on the Submit button and the project will be resubmitted to the team who will be in touch if there are any further clarifications needed.

Please refer to the guidelines below:

Entity Details

Deal Name for Your Internal Use

This is an internal field for your use allowing you to identify each of your deals quickly. This field is not visible to investors.

Best Description of Your Organisation

Choose the from the drop down list.

Country of Incorporation

The country in which the entity requiring capital is registered. Choose from a drop down list

Business Sector(s)

The sector(s) which describe your company’s main business sector of operation. More than one can be selected.

Countries where you Operate

The country/countries in which the project is operating. More than one can be selected.

Make the deal public – yes/no?

A deal marked public will be viewable by investors in our network once it is approved by the African Investments team.  Mark the deal as not public if the information on this form is incomplete or if the deal is not yet ready to show investors.

Your Current Sales Revenue p.a.

Choose from the drop down list. Note that the amounts are in US dollars

Minimum and Maximum Investment Sought

Enter the mininum and maximum investment amount per investor that you are seeking in US dollars. For example if you are seeking US$10m and the minimum investment amount that you’ll accept from any investor is $1m and the maximum is $10m, then enter 1 in the minimum box and 10 in the maximum box.

Corporate Video Link

If you have a corporate video or a video pitch, add the URL link here

Website

Add the URL of your corporate website

Investment Opportunity Details

Short Investment Headline

Write a short headline statement that captures your investment opportunity – 100 character limit.

Executive Summary of Business

Provide a clear, succinct description of your business proposition. You should include

  1. Your investment opportunity – What is the product you are generating or the problem you are solving or business you are expanding?
  2. Your traction to date – What progress have you made so far with this business? Are you currently profitable? What contracts or customers or licences have you secured?
  3. What is the growth potential for this business?
  4. What are the company’s assets?
  5. The need for capital – What will the funds be used for?
  6. How will your business generate revenues and an attractive return for investors with the funding?
  7. Key financial forecast figures – summarise the expected return on capital invested as per your feasibility study / financial plan / business plan
  8. Include links to any documents that will help investors understand the opportunity eg. investment pitch deck

Executive Team Summary

Investors place a lot of emphasis on the quality of the management and technical teams behind an investment proposition. Use this space to briefly highlight the strengths and relevant experience of your key team members to demonstrate why investors should back your company. Provide links to your website or to a professional Human Resources site or on the African Business Network at www.invest-in-africa.co

Proposed Investment Transaction (US$)

Clearly state

  1. how much capital you are seeking to raise (in US dollars)
  2. the type of capital ie. debt or equity or other type of financial instrument
  3. the terms of the investment eg. interest rate, % equity

Overview of Financial Performance

Briefly outline the company’s historic financial performance, the projected financial performance and advise whether financial statements and a financial plan or feasibility study are available. If this is confidential information, then please state that this information can be made available under a non-disclosure agreement.

Overview of Market

Provide a brief overview of the market size and any critical information on your competition

Contact Information for Further Details

The person/persons who can be contacted if there is investor interest in your proposition – include a name and email address as a minimum

Need Help From an Advisor?

If you are unable to precisely articulate the information above, you may wish to engage the services of a financial advisor or consultant who can provide advice on the capital raising process and prepare the project/company information in a format suitable for investors. If you require assistance in locating an advisor in your region, please view our suggested list of advisors or contact us at investments@africaninvestments.co

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